Using Social Media to Promote Flood Insurance
Using social media to grow your flood insurance book of business doesn’t have to be complicated.
From best practices to content you can customize and share, the NFIP is here to help you!
Below you will find a collection of free resources and marketing materials to educate your audience, expand your network and build your following.
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Resource library
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Resources agents can use on social media, on a website or in marketing emails to tell the story of flood risk and increase policy sales.
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Agent guide
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The go-to resource on how to start selling flood insurance, types of flood, types of coverage and more.
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Marketing campaigns
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Share the unique marketing campaigns created by the NFIP to raise awareness about flooding and to promote the importance of flood insurance.
Use the NFIP's Quarterly Social Calendar
Use the latest quarterly social calendar for posts and graphics to share on your platforms.
Quarterly social calendar archive
Stay Informed!
Leverage the use of social media
Reach the right prospects with the right message, engage your audience and improve your business:
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Be strategic
Customize your content to make it relatable to your audience.
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For example, to target your geographic location, use language that appeals to your community or mention regional landmarks.
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This is not a “set it and forget it” activity. Plan your social posts using our quarterly social calendar.
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Be visual
Industry research shows images can gain twice as much engagement as plain text.
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Use our graphics to tell a story, share a statistic or start a conversation. People tend to retain more information if it’s paired with a visual.
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Strengthen your marketing efforts with our four-step plan.
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Be human
Above all else, your audience needs education with a human touch.
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Families and communities turn to you as their trusted partner, protecting them against emotional and financial stress.
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Social media is an opportunity to be informative, helpful, engaging and empathetic.
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Social Media Best Practices
Use these tips to help build your social media strategy and take your flood insurance business to the next level.