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Five Ways to Use Social Media to Grow Your Flood Insurance Book of Business

Social media
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How do you use your social media strategy to build your flood insurance business? These five tips can help take you to the next level and use your platforms to reach promising clients:

  1. Think about your target audience. One size doesn’t fit all. Customize your content to make it relatable to those you’re trying to reach. If you’re trying to appeal to a family of first-time homebuyers, you could include imagery depicting a family playing together in the yard of their home. Your caption could explain how the happy family was able to rebuild quicker after a flood, thanks to NFIP. You should also include relevant hashtags, like #houseflood #familyfirst #floodprotection in your post.

  2. Use Graphics. Industry research shows posts with an infographic or associated image may gain twice the engagement over text-only posts. Engagement includes people resharing, liking, and commenting. People are also more likely to retain information they read if it is paired with a graphic. NFIP provides agents with free social media graphics they can use on their own feeds to help generate engagement.

  3. Engage with followers. When providing details about flood insurance, direct engagement demonstrates you are a key partner in your clients’ futures. Taking part in relevant conversations about flood insurance is another way to ensure your knowledge is being shared.

  4. Express your personality. While facts and statistics about flood risk and flood insurance are important, people engage with content with a human element. You want potential clients to think of you as a partner they could go to when their home floods. Be someone they can trust: Someone informative, helpful, and empathetic.

  5. Follow best practices. While there are different best practices for each social platform, there are some rules that apply across the board and the details of flood insurance stay the same. Encourage your audience to reach out to you to learn more about how they can best prepare for a flood.

Remember, you don’t need to do it all. Identify a few platforms you’re most comfortable with and focus on those. Dedicating time to those platforms will help you organically grow your network and build a following. Learn more marketing tips and discover resources to share with your audience.