Marketing Flood Insurance

Floods are the most common and costly natural disaster in the U.S. Flooding events have occurred in all 50 states and 98% of counties in the U.S. That’s why timing your marketing efforts to anticipate local flood risk is key.

Whether your clients live near the beaches and bayous of the Gulf Coast, the rivers of the heartland and the Pacific Northwest, or the shores of New England, get the resources you need to market and sell flood insurance in your area.

We’ve developed resources to help you to identify marketing opportunities, participate in targeted campaigns, and download marketing materials.

Identify Marketing Opportunities

When do most people buy flood insurance in your community? Learn more about flood risk factors and client demand in your area.

Participate in Marketing Campaigns

Join the NFIP’s marketing campaigns to receive tools and insights that can drive policy sales and protect your clients

Marketing Library

Download marketing resources—from direct mail templates to customizable brochures—to market flood insurance to new and existing customers.