Rewrite Your Wildfire Story
We’ve all heard this story before: After a wildfire, there may be rain that can cause mudflow and flood damage.

When the ground is scorched by fire, it is no longer able to absorb water. People who live downstream and around affected areas may experience flash flooding and mudflows for about five years or more after a wildfire.
Your clients may be unaware that their homeowners or renters policies do not cover this damage. Help your community understand why buying or renewing flood insurance can change their story and write a new ending.
Share these resources with your clients:
5 Years
Flood risk remains significantly higher until vegetation is restored, about five years or more after a wildfire.
4% of homes
In 2024, only 4 percent of homes in states hit by wildfires had National Flood Insurance Program policies.
Take action: Join the campaign
Join the campaign by sharing on social media and sending emails to clients. Use the links below to post or copy campaign text and download campaign material to share.
Know the risks
Burnt, charred ground can't absorb water, making rainfall more dangerous in communities affected by wildfires. See how flood insurance can help your clients move forward and start a new chapter.
Talking points
Most homeowners and renters insurance policies do not cover flood damage.
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There is typically a 30-day waiting after the date of purchase.
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Flood risk remains significantly higher until vegetation is restored, about 5 years or more after a wildfire.
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Continue the conversation with your clients using our talking points.