Riverine Flooding: Coming soon to a community near you
We’ve all heard this story: Spring rains, melting snow and other changing weather patterns have increased the risk of flooding in communities. But you can help tell a new story. Help your clients be prepared for all the surprises that come their way when the river floods. Flood insurance can protect them from the river’s unexpected twists and turns.

Set the stage
What your clients need to know if they live in communities near waterways (e.g., rivers, streams, creeks, etc.)
- Riverine flooding can impact homes in cities on a river or even miles away.
- Most homeowners and renters insurance policies do not cover flood damage, and flood insurance policies don't automatically renew.
- There is typically a 30-day waiting period between submitting a flood insurance policy application and the effective date.
- Flood insurance policies don't automatically renew.
Spotlight
Buying or renewing flood insurance is the key to protecting the lives they've built.
- Remind your clients why it’s important to understand their risks and take precautions.
- Equip them with what they need to know about river flooding to make informed decisions.
- Use these resources to spread the word on social media, share informative videos and learn why river flooding matters to you.
3rd
Riverine flooding is the third-costliest natural disaster.
99%
99% of the more than 3,000 counties in the United States experienced major flooding from 1996-2019.
Action
Share these on social media and send emails to customers and clients. Use the links to post, copy campaign text and download campaign materials to share.
The big picture: A story of resilience
Bobette Patton, a Missouri homeowner and National Flood Insurance Program (NFIP) policyholder, recovered from five floods in eight years (2008-2016). With this story, help your clients understand how flood insurance is vital to flood preparation.