A Map to Selling Flood Insurance

When selling flood insurance, it is necessary to have up-to-date information and tools to share with your clients. When many people don’t realize that their existing homeowners or renters insurance doesn’t already cover flood damage, they can become worried or even frustrated. Thankfully, you’ve got the National Flood Insurance Program (NFIP) to support you in helping Americans protect their homes and properties from the dangers of flooding.  

Over the years, the NFIP has created numerous tools specifically to make your life as an insurance agent easier. Whether it’s to help your clients visualize their risk, or to help you reach new clients, the NFIP has your back.  

Using our tools, your clients can see the kinds of risk they have, understand the potential cost of flooding, and make informed decisions to buy flood insurance for their homes.  Consider this article your map and guide through the tools available, and how they can help you better sell flood insurance.

Finding New Clients

• The first step in getting your clients insured is having clients! If you’re new to selling insurance, the NFIP has a myriad of resources for first-time agents. For agents who have ridden in the flood insurance rodeo before, the NFIP understands the value of marketing. Our teams regularly put out fresh new marketing materials for a variety of social media platforms, to assist you in reaching new audiences.

Understand the Cost of Flooding

• The next step in getting your clients insured is to help them to understand how expensive flooding is—so that they can understand what their financial risk is without insurance. With our Flood Cost Calculator, you can show your clients how much a flood might cost them -out of pocket- to rebuild their home.

Understand Flood Risk

• Now that your clients have seen how expensive a flood can be, you can walk them through the real-world data on flooding in their area. Show them Historical NFIP Claims Information to educate them on flooding that has happened near or in their area.  

Mitigate Risk

• People love to prepare, whether that’s by buying groceries in bulk or having salt and a shovel by the door in the winter. Flood insurance is the same, and mitigation is the key to preparedness. Now that your clients know the cost of flooding, and know how it’s impacted their local areas, talk to them about what to do before a flood to help prepare their homes against disaster.

Equipped with these tools, you have the map to help your clients make informed decisions to buy flood insurance.