The Flood Risk Is Not Worth the Reward
Playing the odds
Why do people make playing the lottery a part of their daily routine? The chance of winning the lottery is about one in 300 million—odds you could bet against every time—so, why enter?
Well, the answer is easy: the reward.
Over 181 million people play the lottery every year, hoping to change their fortunes, but when it comes to flood insurance, your clients can pre-determine their outcomes. When it comes to risk, homeowners know a thing or two about the big decisions they need to make before and after signing on the dotted line: finance and budget, security and safety, and long-term investments are just a few. But what about flood insurance?
All reward, no risk.
For homeowners in a low-risk area, there are quite a few reasons why flood insurance can keeps them prepared and ahead of whatever is next to come their way.
- Low risk, lower price tag: if homeowners live in a low-risk area, chances are their price for securing flood insurance is lower than those in high-risk areas.
- Everchanging weather: flash floods, snowmelt, and unexpected storms can all happen in the blink of an eye, but with flood insurance they are always covered.
- Peace of mind: they can protect their valuable assets and, more importantly, put to rest their constant “what if’s?” and “will it happen to me?”
Life is full of risk and rewards, but with flood insurance, the reward is being protected without any risk. If your clients are on the fence about whether flood insurance is for them, make sure they understand the pros and cons before making yet another big decision.
