While a lot of marketing conversations focus on social media and shiny new platforms, nothing compares to the conversion power of a well-written email.
With the right email strategy, you will:
- Generate leads
- Convert leads
- Boost revenue
- Build relationships
- Inform clients
- Grow your audience
However, getting people to open and read your emails can be challenging. Their inboxes are flooded with irrelevant, boring messages––how can your emails stand out?
Here are several quick and easy email marketing best practices to boost conversions.
- Personalize, personalize, personalize. Personalization has proven to be an effective marketing tactic. Your receiver wants to know this email is coming from a human, not a robot. Add a first name in your greeting, mention region specific news, and end the email with a personal note and signature.
- Be trustworthy. Connection is everything in email. The receiver wants to feel like you wrote this for them, not a mass send to thousands of people. Empathize with your client's situation. Don’t overwhelm them with pushy asks and actions. Remind people that they’re not alone. Tell them you understand their struggles. Prove through meaningful stats and stories how flood insurance can give them peace of mind today and ten years from now.
- Respect your reader. Your audience is busy. They don’t always have time to read through massive chunks of text or pull-out important bits of information. Try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.
- Use timelines and deadlines. Is it hurricane season? Let them know. Are they aware it can take up to thirty days for a flood insurance policy to go into effect? Remind them. Without overwhelming your email recipient, use time to your advantage.
- Avoid spam triggers. None of this advice matters if your emails are being marked as spam. Consider: including your company name and address, making it easy to unsubscribe, writing subject lines that align with the contents of the email, and using a professional email address.
Never take anyone’s attention for granted: the best you can do is be a valuable resource and offer to help before it’s too late.
Want more marketing tips like this? Visit: https://agents.floodsmart.gov/marketing/how-to-use-social-media-to-market-flood-insurance.