Participate in NFIP Marketing Campaigns
The National Flood Insurance Program (NFIP) has established two ambitious goals: increase the number properties covered by flood insurance and quadruple the amount invested in mitigation.
To achieve these goals, the NFIP designs and delivers targeted marketing campaigns across the country. Campaign goals range from reaching new customers in high-risk flood areas, to encouraging existing customers to renew their policies.
Agents and the “surround-sound” marketing effect
Agents play an important role in the NFIP’s marketing campaigns. As trusted advisors and community members, agents are crucial “surround-sound” messengers and front-line sales representatives.
Studies show that when targeted marketing is paired with “surround-sound” marketing – like in-person meetings or sales calls, marketing emails, or social media posts – the impact of a marketing campaign is significantly amplified.