Participate in NFIP Marketing Campaigns

The National Flood Insurance Program (NFIP) has established two ambitious goals: increase the number properties covered by flood insurance and quadruple the amount invested in mitigation.

To achieve these goals, the NFIP designs and delivers targeted marketing campaigns across the country. Campaign goals range from reaching new customers in high-risk flood areas, to encouraging existing customers to renew their policies.

Agents and the “surround-sound” marketing effect

Agents play an important role in the NFIP’s marketing campaigns. As trusted advisors and community members, agents are crucial “surround-sound” messengers and front-line sales representatives.

Studies show that when targeted marketing is paired with “surround-sound” marketing – like in-person meetings or sales calls, marketing emails, or social media posts – the impact of a marketing campaign is significantly amplified.

Current Marketing Campaigns

Learn more and participate in the NFIP’s current marketing campaigns. Read the descriptions below to find out more about campaigns happening in your area.

An icon depicting an umbrella in rising water

Winter Acquisition Campaign

November – December 2018 West Coast

During the winter rainy season on the West Coast, the NFIP has launched a marketing and outreach campaign in 9 target markets to reach customers when they are most likely to purchase flood insurance.

An icon depicting a burned forest in rising water

Flood After Fire Campaign

Ongoing West Coast

Due to devastating wildfires across the Western United States, the NFIP is supporting ongoing marketing efforts to help agents raise awareness of flood after fire risk and drive policy sales.

An icon depicting a home inundated by flood waters

Hurricane Season Campaign

June – November 2018 Gulf Coast, East Coast

This hurricane season, the NFIP has launched a dynamic marketing campaign across the Gulf and East Coasts to raise awareness of hurricane-related flood risk.