Help Your Clients Protect the Lives They've Built

Floods are the most common and costly natural disaster in the U.S. Ninety-eight percent of all counties have experienced a flood event, but only 4% of homeowners have flood insurance. Get the resources you need to market and sell flood insurance in your area. 

Always On

Remind your clients that homeowners and renters insurance does not cover flooding. Help them take the right steps to protect their homes and families throughout the year and take extra precautions when flooding is predicted in their community.  

The first step to protect their home and belongings from flood damage is to get SET – don’t let hard work be washed away. 

Here are a few steps to take to be ready for flooding: 

  • Store Important Documents 
  • Elevate and Anchor Utilities 
  • Toss out Debris 

The second step is through purchasing flood insurance. Help your community understand why buying or renewing flood insurance can help protect their corner of the world.

Use the resources below to:


Take action: Join the campaign

Join the campaign by posting on social media and sending emails to customers and clients. Use the links to post or copy campaign text and download campaign material to share.


Understand the Risks

Rain can lead to devastating flash floods. When rain can’t be absorbed fast enough by soil or other surfaces, it becomes runoff that can create flash floods in minutes. Flood insurance from the NFIP can help homeowners, renters and businesses recover more quickly. 

Talking Points

  1. Most homeowners and renters insurance policies do not cover flood damage, and flood insurance policies don't automatically renew. 

  2. There is typically a 30-day waiting period between submitting the flood insurance policy application and the effective date. If you wait until severe weather arrives, it is likely already too late. 

  3. Just 1 inch of water can cause roughly $25,000 of damage to your home.

  4. On average, about 40% of all NFIP claims come from outside high-risk flood areas.

  5. Ninety percent of all weather-related disasters in the United States involve some type of flooding.

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Stay up to date on flood insurance. 

Follow the NFIP on LinkedIn to stay informed!