Rewrite your client’s wildfire story

We’ve all heard this story before. After a wildfire, there may be rain that can cause mudflow and flood damage.

When the ground is scorched by fire, it is no longer able to absorb and hold water. People who live downstream and around affected areas may experience flash flooding and mudflows for about five years or more after a wildfire.

House split in half: one side next to a tree on fire, the other side under heavy rain

Your clients may be unaware that their homeowners policies do not cover this damage. Help your community understand why buying or renewing flood insurance can change their story and write a new ending.

Use the resources below to:

5
Years

Flood risk remains significantly higher until vegetation is restored, about five years or more after a wildfire.

4%
of homes

In 2024, only 4 percent of homes in states hit by wildfires had National Flood Insurance Program policies.

Take Action: Join the Campaign

Join the campaign by posting on social media and sending emails to clients. Use the links below to post or copy campaign text and download campaign material to share.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 6 #1

After wildfires there can be rain, #flooding and flood damage. Change your story by choosing #FloodInsurance. Write your own ending and protect the life you've built against #FloodAfterFire. Learn more by visiting floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 6 #2

It's the same old story; living near burned areas means you're living with an increased risk of #flooding. When you know you are at risk of #FloodAfterFire, you can change how your story ends. Protect the life you've built with #FloodInsurance, visit floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 6 #3

You know this story: first a wildfire, then comes a flood. For five years or more after fires go out, burned areas have a higher risk of #flooding. Change the end of your story with #FloodInsurance. Prepare against #FloodAfterFire.

Learn more at floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 9 #1

After wildfires there can be rain, #flooding and flood damage. Change your story by choosing #FloodInsurance. Write your own ending and protect the life you've built against #FloodAfterFire. Learn more by visiting floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 9 #2

It's the same old story; living near burned areas means you're living with an increased risk of #flooding. When you know you are at risk of #FloodAfterFire, you can change how your story ends. Protect the life you've built with #FloodInsurance, visit floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 9 #3

You know this story: first a wildfire, then comes a flood. For five years or more after fires go out, burned areas have a higher risk of #flooding. Change the end of your story with #FloodInsurance. Prepare against #FloodAfterFire.

Learn more at floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 10 #1

After wildfires there can be rain, #flooding and flood damage. Change your story by choosing #FloodInsurance. Write your own ending and protect the life you've built against #FloodAfterFire. Learn more by visiting floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 10 #2

It's the same old story; living near burned areas means you're living with an increased risk of #flooding. When you know you are at risk of #FloodAfterFire, you can change how your story ends. Protect the life you've built with #FloodInsurance, visit floodsmart.gov/wildfires.

Watercolor house split in half; one half on fire, the other flooded by rainstorm

Flood After Fire: Region 10 #3

You know this story: first a wildfire, then comes a flood. For five years or more after fires go out, burned areas have a higher risk of #flooding. Change the end of your story with #FloodInsurance. Prepare against #FloodAfterFire.

Learn more at floodsmart.gov/wildfires.

Flood After Fire Infographic

Flood After Fire Risks Infographic

Download infographic to share with clients: This infographic highlights how wildfires alter terrain and increase flood risk.

Know The Risks

Burnt, charred ground can't absorb water, making rainfall more dangerous in communities affected by wildfires. See how flood insurance can help your clients move forward and start a new chapter.

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