Join the 2019 Spring Flooding Campaign

Make sure your clients are prepared for unpredictable flooding this spring with flood insurance.

Due to local flood risk factors, demand for flood insurance peaks during March and April in communities in the Midwest and in the South.

The National Flood Insurance Program (NFIP) is working with agents in key markets including West Virginia, Indiana, Kentucky, Mississippi, Louisiana, and Iowa to raise awareness about the risks of spring flooding and encourage residents to purchase a flood insurance policy to protect the life they've built.

We need your help! In coordination with targeted marketing efforts, the NFIP is working with agents like you to protect clients and drive policy sales before unpredictable spring flooding arrives. Find easy-to-use campaign resources on this page to take action.

Materials are recommended for use throughout the February-April campaign, being mindful of sensitivities in your area if a flooding event is imminent or a community is recovering from a recent storm.

Key Dates

  • February 19: Launch of first Spring Flooding campaign paid media
  • March 18:Launch of additional Spring Flooding campaign paid media, earned media, and agent outreach
  • April 22:End of Spring Flooding campaign

Resources

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Image depicting a house and tree with rising water

Customizable Postcard: Spring showers can bring floods in hours.

Customizable postcard with logo co-branding option to mail to clients who do not currently carry flood insurance.

Image depicting a family in front of a home

Protect Your New Home (F-697)

For new homeowners, questions to ask their insurance agents and basic information about flood insurance and flood risk.

Image depicting a family in front of a home

Why Do I Need Flood Insurance? (F-002)

Make the case to clients about the risk, need, and value of flood insurance.

Image depicting a family in front of a home

Your Homeowners Insurance Does Not Cover Flooding (F-067)

A handout for client visits the dispels the common misconception that homeowners insurance covers flood damage.