Join the 2019 Spring Flooding Campaign

Help your community prepare for unpredictable spring flooding before it's too late.

To raise awareness about the risks of spring flooding and encourage residents to purchase a flood insurance policy to protect the life they’ve built, FEMA’s National Flood Insurance Program (NFIP) is partnering with communities to launch the Spring Flooding marketing campaign.

The Spring Flooding campaign extends across the Midwest and the South and will run from February to April when demand for flood insurance in these areas peaks.

We need your help! In coordination with NFIP paid and earned media marketing efforts, we are calling on community leaders to spread the word with easy-to-use campaign resources found on this page.

Spread the word about the importance of purchasing flood insurance now before a devastating flood occurs. The materials below should be used throughout the February-April campaign, being mindful of sensitivities in your area if a flooding event is imminent or a community is recovering from a recent storm.

Key Dates

  • February 19: Launch of first Spring Flooding campaign paid media
  • March 18:Launch of additional Spring Flooding campaign paid media, earned media, and agent outreach
  • April 22:End of Spring Flooding campaign

Resources

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Image depicting a house and tree with rising water

Spring Flooding Flyer

Full-color flyer for distribution at community events, private-sector businesses, etc. that explains the risks of spring flooding.

Image depicting a house and tree with rising water

Spring Flooding Poster

Full-color poster for distribution at community events, private-sector businesses, etc. that explains the risks of spring flooding.

Image depicting a family in front of a home

Why Do I Need Flood Insurance? (F-002)

Brochure
English/Spanish

Make the case to clients about the risk, need, and value of flood insurance.

Image depicting a family in front of a home

Your Homeowners Insurance Does Not Cover Flooding

English/Spanish

This brochure can be used during client visits to dispel the common misconception that homeowners insurance covers flood damage.