Participate in NFIP Marketing Campaigns

The National Flood Insurance Program (NFIP) has established two ambitious goals: increase the number properties covered by flood insurance and quadruple the amount invested in mitigation.

To achieve these goals, the NFIP designs and delivers targeted marketing campaigns across the country. Campaign goals range from reaching new customers in high-risk flood areas, to encouraging existing customers to renew their policies.

Agents and the “surround-sound” marketing effect

Agents play an important role in the NFIP’s marketing campaigns. As trusted advisors and community members, agents are crucial “surround-sound” messengers and front-line sales representatives.

Studies show that when targeted marketing is paired with “surround-sound” marketing – like in-person meetings or sales calls, marketing emails, or social media posts – the impact of a marketing campaign is significantly amplified.

Current Marketing Campaigns

In 2019, the NFIP is partnering with insurance agents from coast to coast to close the flood insurance gap through a targeted customer acquisition marketing campaign.

Learn more and participate in the NFIP's marketing campaigns. Read the descriptions below to find campaigns in your area.

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Hurricane Season Campaign

May - November Southeast and Gulf Coast

Hurricane season is here. The NFIP is calling upon insurance agents in the region to help educate their clients on the importance of purchasing flood insurance before the next big storm hits.

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Spring Flooding Campaign

February - April 2019 Midwest and South

During the spring flooding season in the Midwest and South, the NFIP is running a dynamic marketing and outreach campaign in 11 target markets to reach customers when they are most likely to purchase flood insurance.

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Puerto Rico Outreach

February - Ongoing Puerto Rico

The time to purchase flood insurance and prepare for hurricane season is now. The NFIP is encouraging insurance agents across Puerto Rico to help raise awareness of the importance of flood insurance and contents-only coverage.

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Flood After Fire

Ongoing West Coast

Due to devastating wildfires across the Western United States, the NFIP is supporting ongoing marketing efforts to help agents raise awareness of flood after fire risk and drive policy sales.