2018-19 Customer Acquisition Campaign

Winter Wave

The National Flood Insurance Program (NFIP) is partnering with communities from coast to coast to close the flood insurance gap through a year-long customer acquisition marketing campaign.

The first “wave” of this campaign runs from November to December in communities along the West Coast – from northern Washington to southern California. Through targeted marketing efforts and on-the-ground outreach from emergency managers, flood safety officials, and other key community partners, the NFIP aims to protect clients and drive policy sales before winter flooding arrives.

The resources on this page are designed to help educate your community’s residents about the importance of purchasing flood insurance now before winter rain becomes winter flooding. Materials can be used throughout the campaign (November-December), being mindful of sensitivities in your area when a flood event is imminent, or a community is recovering from a recent storm.

Key Dates

  • November 12Launch of NFIP Winter Wave campaign
  • December 21End of NFIP Winter Wave campaign
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Looking for communications materials about flooding after wildfire risk? Visit the NFIP Flood-After-Fire campaign page.

Resources

Help raise awareness of flood risk by updating and sharing the posts below on your social media platforms.

smiling families

This rainy season, protect the life you've built by investing in flood insurance. To purchase a policy, visit [insert link to your website].

list of insurance types

Car insurance: check. Home insurance: check. Flood insurance? This rainy season, be sure you are protected from costly flood damage. Visit [insert link to your website] to purchase flood insurance today. #FloodSmart

red umbrella

Flooding is the most common and costly natural disaster in the United States. Is your family covered? We’ll help you find the right flood insurance policy today: [insert link to your website] #FloodSmart

yellow raincoat

Winter rain storms can turn to flash floods with just minutes of warning, but you can be prepared. Visit [insert link to your website] to learn how you can be covered when the flooding starts. #FloodSmart

cartoon yellow ruler

Even just one inch of flood water in your home can be financially devastating. Don’t risk it! Visit [insert link to your website] to find the right policy for you. #FloodSmart

blue mountains

Snow in the [insert mountain range] mountains may mean flooding in the spring. Protect your home and belongings before the snow melts. Visit [insert link to your website] to purchase flood insurance today. #FloodSmart

cartoon yellow street sign floating in flood waters

Levees can – and do – fail. Make sure you’re protected from potential flood damage. Visit [insert link to your website] to purchase flood insurance today. #FloodSmart

street sign

Attention [insert community name] residents: flood maps are changing. You may be able to take advantage of flood insurance cost savings. Visit [insert link to your website] to find the right policy today. #FloodSmart

cartoon ruler

Una pulgada de agua puede provocar daños por más de $25,000 en su hogar. Le ayudaremos a encontrar la póliza correcta hoy: [inserte el vínculo a su sitio web]. #FloodSmart

cartoon house

Antes de que la lluvia llegue este invierno, prepárase. El seguro contra inundación tarde 30 días para entrar en vigencia. Le ayudaremos a encontrar la póliza correcta hoy: [inserte el vínculo a su sitio web]. #FloodSmart

smiling families

Is your family prepared for the winter rainy season? Add flood insurance to your to-do list this week. Visit [insert link to your website] #FloodSmart

list of insurance types

Car insurance: check. Home insurance: check. Flood insurance? This rainy season, don’t let your hard work be washed away. Protect the life you’ve built by investing in flood insurance: [link to your website] #FloodSmart

red umbrella

Winter rain storms can turn to flash floods with just minutes of warning, but you can be prepared. We’ll help you find the right flood insurance policy today: [insert link to your website] #FloodSmart

yellow raincoat

Visit [insert link to your website] to learn how you can protect the life you’ve built with flood insurance. #FloodSmart

cartoon ruler

Even just one inch of flood water in your home can be financially devastating. Don’t risk it! Visit [insert link to your website] to find the right policy for you. #FloodSmart

blue mountains

Protect your home and belongings before the snow melts. Visit [insert link to your website] to purchase flood insurance today. #FloodSmart

cartoon yellow street sign floating in flood waters

Levees can – and do – fail. Make sure you’re protected from potential flood damage. We’ll help you find the right flood insurance policy today: [insert link to your website] #FloodSmart

street sign

Attention [insert community name] residents: flood maps are changing. You may be able to take advantage of cost saving options for flood insurance. Visit [insert link to your website] to find the right policy today. #FloodSmart

yellow ruler in water

Una pulgada de agua puede provocar daños por más de $25,000 en su hogar. Le ayudaremos a encontrar la póliza correcta hoy: [inserte el vínculo a su sitio web]. #FloodSmart

cartoon house

Antes de que la lluvia llegue este invierno, prepárase. El seguro contra inundación tarde 30 días para entrar en vigencia. Le ayudaremos a encontrar la póliza correcta hoy: [inserte el vínculo a su sitio web]. #FloodSmart

Use these marketing materials to reach out to your clients and share the value of flood insurance.

Print-Ready Postcard: Only Flood Insurance Helps You Protect the Life You’ve Built (English)

Print-ready postcard to mail to clients who do not currently carry flood insurance.

Email Template: Protect the Life You’ve Built with Flood Insurance (English)

Email template to new clients who do not currently carry flood insurance.

Email Header: Protect the Life You’ve Built (English)

Email header for agents to use in their email marketing efforts.

Informational and promotional materials to educate clients and help guide your conversations about the importance of purchasing flood insurance.

To order NFIP print materials free of charge, please complete the FEMA materials order form.

flooded house

Brochure: Why Do I Need Flood Insurance? (F-002) (English and Spanish)

A helpful guide for explaining the basics of the flood insurance and clearing up any misconceptions about coverage.

tree and house flooded

Palm Card: Your Homeowners Insurance Does Not Cover Flooding (F-067) (English and Spanish)

A handout for client visits the dispels the common misconception that homeowners insurance covers flood damage.

hammer and mouse in water

Brochure: PRP for Homeowners and Renters (F-436) (English)

Go-to guide for clients eligible for lower-cost flood protection.

coffee on window sill

One-Pager: Protect Your New Home (F-697) (English)

For new homeowners, questions to ask their insurance agents and basic information about flood insurance and flood risk.