Make sure your clients don’t flake on flood insurance

Floods are the most common and costly natural disaster in the United States. This will continue to be true as the unpredictability of climate change exposes all property to some type of flood risk. If you live in an area prone to snow, help educate your community about this commonly overlooked flood risk: snowmelt. 

Snowmelt is a natural part of the water cycle, but when warmer weather leads to snow thawing too rapidly, it's unable to be absorbed by the frozen ground, surrounding water bodies or local drainage systems. This can lead to snowmelt flooding neighboring properties, including your client’s home or business. 

Climate change has caused more unseasonably warm temperatures every winter leading to areas experiencing a higher risk of snowmelt as early as January and February. Sudden
temperature differences during this time can lead to an increased risk of flooding. 

For instance, a few days of 50-degree weather may seem harmless, but it can cause about 2 to 4 inches of snow to melt and potential flooding as a result. 

Share these free NFIP resources with your community to help spread awareness about snowmelt and how it could impact your clients’ lives. Remind them not to flake on flood insurance as it’s the best way to make sure they’re protected in the event of a flood.