DEIB: Building Community Connections

As an agent, you know the importance of community building and the power of togetherness. When people come to create a positive change, there’s no better feeling. And one of the perks of being an agent is the number of people you engage with daily. 

Not only are agents lucky to have the chance to meet with people from all walks of life, but they are also exposed to so many individuals and families who have their own stories– and taking the time to listen, learn, and know your customer is crucial in agent-customer relationship building. 

How does DEIB come into play? 

D- diversity 
E- equality
I- inclusion
B- belonging

Agents should always keep the four fundamental principles DEIB—Diversity, Equality, Inclusion, and Belonging—top-of-mind when communicating with potential customers. 

With a DEIB-first focus you can develop the skills to have a deeper understanding of cultural nuances, enabling them to communicate effectively and build trust with policyholders from different communities. 

How can I learn more about DEIB?

• Education: seeking out workshops, online courses, training
• Open and honest communication: create a safe space for 1:1 dialogue
• Learn about client preferences: communication is not one-size fits all

Agents who value diversity can better understand and respond to the unique needs of policyholders from various backgrounds. You can offer tailored solutions and empathetic support to customers, resulting in enhanced customer satisfaction and loyalty. 

Four powerful letters

DEIB is a powerful framework that NFIP flood insurance agents should embrace in their everyday jobs. By valuing diversity, promoting equity, fostering inclusion, and actively engaging in community building, you can strive to create a more inclusive work environment while better serving your diverse client base.